Portico Media is one of the co-founders of the Taiwan International Queer Film Festival and was in charge of the organization of the festival during its first three editions (2014, 2015, 2016). The ‘oo’ comes from the French ‘ou’ which means ‘or’'.
In a 2019 interview, Jay Lin, CEO of GagaOOLala, revealed the story behind the name: 'Lala’ and ‘gaga’ are slang terms for lesbian and gay in Chinese.
